March 28, 2025 — Dominion Financial Wholesale is introducing a new member to its team. Meet Donna, the AI-powered assistant now live on the Dominion Financial Wholesale website. She’s fast, sharp, and ready to help brokers get answers around the clock.
Donna’s role? Think of her as your always-on, no-coffee-breaks assistant. Have Scenario Questions at midnight? Donna’s got it. Looking for program details before your next client call? She’ll point you to the exact page. From helping new visitors find their way to diving deep into Dominion’s DSCR and Non-QM programs, Donna is designed to deliver quick, clear answers.
“Donna marks the beginning of a new era in innovation for Dominion—our AI platform isn’t just a tool, it’s a leap into the future of possibilities, where technology drives speed and service directly to our clients”. Said Dustin A. Wells, President of Dominion Financial Wholesale.
The AI assistant comes at a time when tech-savvy brokers are demanding faster, more self-directed access to information. And in a market where timing can make or break a deal, tools like Donna can shave hours off research and application prep.
But Donna’s not here to replace humans. She’s here to free them up from repetitive questions and dead-end searches so they can focus on building relationships, closing deals, and moving capital.
For Dominion Financial Wholesale, Donna represents more than just a technological enhancement, she’s part of a broader investment in the broker experience. The firm continues to emphasize in-house underwriting, fast closings, and flexible loan terms while now adding AI-driven responsiveness as another layer of service.
Donna 1.0 Beta is currently live on DominionFinancialWholesale.com, offering brokers a smarter, faster way to access the information they need to close more deals with confidence.
